“Nothing focuses you faster than a paying client!”

For over 10 years I’ve been working directly with start-up’s, solo’s, small agencies, firms, coaches, designers, free-lancers, and other service providers.

Their businesses all changed when we shifted ONE thing:
Leading With Value and Selling With Service.

Hi! I'm Liz Dederer, a 20-year 5-time entrepreneur
and I want you to enjoy building your

boutique service business

with clients you love who pay you really, really well!

Like you, and most of my clients, I’m an over-deliverer … and recovering under-charger.

(My first coaching package was 3 sessions for $99 … AND I would drive to you… AND I would pay for lunch!) #facepalm

It took me cough years to remove head from a**, speak my value and OWN my worth!

The good news for you is that this is, in part, why I’m so passionate about and constantly compressing your learning timeline so you’re earning sooner rather than later or never!

For a while, my business model looked EXACTLY like the one you’re going to learn in The Sales School For Entrepreneurs and that’s how I got to my first 6-Figure Year in this business…


Because I’m such a *pay-if-forward * person, I then started showing my clients STEP-BY-STEP what I did to get there… and ya know what - they started out-earning me!

Then I started helping a few in some super small groups… and ya know what – THEY were getting the same results….

So THEN I was like – let me live my business motto and help MORE people help more people!

And POOF – The Sales School For Entrepreneurs was born!

(Totally the Disney version of the story, but I do share all the drudgeries inside the school … and yes, things ending in *tini are welcomed on those days!)

“Clarity comes from conversation.
Confusion comes from thought.”

Schedule a call to discuss what’s working best in your business and we’ll figure out ways to make it even better!

“Not only do I enjoy reading your emails, I actually look forward to receiving them!


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